[ 01 ] Approach
Graphic designer
Print, identity and digital
- Posters, books and packaging
- Identity, apps and websites
- Toronto, Ontario
Open to new rolesOpen to new roles
View résumé
Print-led designerAlso identity & UI/UX
Graphic design for print, brands and screens.
Good design begins with an idea. Type, colour and paper give it a voice. A clear grid, a confident mark and a finish you want to keep.
Most of my work ends up on paper: posters, books, magazines and packaging. I also design identities, apps and websites with the same care for type and hierarchy.
I take work from the first sketch to the final files, and I am at my best on a small, focused team.
What I do
Four connected disciplines, mostly in print. Each project finds its own balance of type, colour, paper and layout.
Magazines, books, reports and specimens: grids, type and paper chosen to be held, not scrolled.
Marks, type and colour systems that work on a coffee cup as well as a storefront.
Posters, cartons and labels that have to work from across the street and up close on a shelf.
Apps and websites designed with the same care for type and hierarchy as a printed page.
Project worlds
Ten projects across print, identity and digital, each with its own small world of type and colour.
FestivalView Lakeshore Jazz WeekendCase study
MagazineView Paper CutsCase study
CaféView Kettle & KilnCase study
AppView CommonsCase study
BookView Northern LightCase study
SkincareView Mira BotanicsCase study
MarketView Larch St. MarketCase study
TypeView Grotesk No. 9Case study
ReportView Greenway Annual ReportCase study
WebsiteView Gallery NineCase studyFrom festival posters and photo books to a neighbourhood lending app.Explore the projectsStudio notes
Two colours and one typeface. Each night got its own shape, and the series still reads as one festival.
Shae-Lynn McKenzieGraphic designRead the case
Every cover is cut by hand, but the grid underneath never changes. That is what makes the shelf look like a set.
Shae-Lynn McKenzieGraphic designRead the case
The mark had to work pressed into clay before it could work in ink.
Shae-Lynn McKenzieGraphic designRead the case
Eight usability tests, one rule: three taps from search to a booked pick-up.
Shae-Lynn McKenzieGraphic designRead the case
10
Projects across print, packaging, identity and digital.
08
Made for paper, from risograph to five-colour offset.
06
Years designing for print, brands and screens.
Type
Every project built on a clear typographic system.
Studies
Four printed projects up close: process, paper and finish.
2026Two-colour poster seriesView caseLakeshore Jazz Weekend [Posters & Packaging]Screen print2026Cloth-bound photo bookView caseNorthern Light [Print & Editorial]5-colour offset2026Riso posters and totesView caseLarch St. Market [Brand Identity]Risograph2026Type specimen bookletView caseGrotesk No. 9 [Print & Editorial]2-colour printExperience, in short.
Six years in graphic design, most of it in print: magazines, books, posters and packaging, with identity and UI/UX work alongside.
2023 to now
Freelance graphic designer
Toronto, ON
Print, packaging and identity for small brands, publishers and cultural events.
2021 to 2023
Designer
Studio, Toronto
Editorial and packaging design; print production and press checks.
2020 to 2021
Junior designer
Agency, Toronto
Layouts, posters and brand rollouts across print and social.